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Social Media has become a crucial part of digital marketing, which currently consists of thousands of influencers’ bloggers and social media celebrities. We are sure you might have seen several pages on Instagram selling clothes, jewelry, or any other form of a lifestyle product. So, today we are here to help your business make some extra sales. If you are one of these social media brands then this article is definitely for you. 7 Tips to Use while doing digital Marketing for Instagram       1. Regular Posting It is necessary for the users to get regular with their posting on Instagram. There are several applications online that help users in tracking their followers, likes and engagement response. There are even applications that help users into the track the time when their followers are most active which helps them in getting more visibility and likes.       2. Influencer Marketing Celebrities and Influencers have been used b...

To live in a place having good indoor air quality is everyone’s desire. But how to achieve good indoor air quality is a question to many as there are many things which can degrade indoor air quality around us. To this question, we can find an answer once we understand about indoor air quality and factors which can degrade the quality of indoor air. What is indoor air quality? Indoor air quality simply refers to the quality of air within and around building and structures. Indoor air quality is said to have an effect on health and comfort of occupants. The quality of indoor air depends on some parameters/pollutants viz; Air velocity Temperature Relative humidity Carbon dioxide (CO2) Sulfur dioxide (SO2) Nitrogen oxide (NOX) Particulate matters (PM 2.5 and PM 10) Formaldehyde Oxygen Ozone Ammonia Volatile Organic Compounds (VOC’s) Increase or decrease in the above parameters/pollutants degrades indoor air quality.  But with knowing the parameters/poll...

There is no point of starting a business if you can’t generate revenue out of it. Every business wants to push its customer base and increase its sales. Here are a few basic tips that will help you boost your sales without investing a lot of capital. 10 Tips to double your Conversion Rate      1. Speed Your online website depends on the structure and design of your website. If you are able to lure your user onto your website and make him/her there to surf through your products, you are likely to make a sale. In order to do this, it is important that the interface of your website is smooth and light. If you are using a hosting website then ensure to use its high performing version plans.       2. SEO and CRO In order to increase the number of your customers, you first need to ensure that they are able to see. And in order to do that, you have to work on your Google search visibility. Study and understand Google algorithm to boost...

Ever since the introduction of Jio in the market last year, India has seen a hike in its internet users and usage consumption, thanks to Jio’s economical data plan, which was initially released with a free usage membership.  This revolution saw an instant boost in the popularization of digital marketing in the country. Today Digital Marketing has become one of the best career options for young candidates, which has higher job openings than its supply. Why  Digital Marketing is the Future of Advertising in India? Pocket-Friendly Unlike traditional marketing options under which demanded a good amount of investment, capital resources and funds to kick start. Starting a business online only require the users to set up a website with a vision. Obviously, there are other elements of digital marketing involved in it. However, setting up a business online is way cheaper than setting it up offline.   Today one click is enough to promote any product wit...

The booming popularity and increase in the number of E-commerce websites, competition has increased in the market making Search Engine Optimization (SEO) a major issue for these shopping websites. Shoppers usually ignore to notice the SEO content posting done by e-commerce websites to integrate SEO for boosting their visibility on the internet. Usually, they post this content at the bottom of their product category. Tips For Better E-Commerce Search Engine Optimization (SEO) Extensive Research You can’t expect SEO to work for you if you step into it without any planning or knowledge. It is also necessary that you focus on the right keywords instead of just making guesses. Google Adwords is an amazing tool that helps users in identifying popular keywords related to their interested products. Optimize Product Pages We already know that in order to increase your chances of ranking on the Google searches results, users need to optimize there every single page. Now, mo...

A website is a stepping stone, towards creating an online presence. Any business striving to join the digital world, start offs by setting up a website. They are the body and soul of any brand that is the customer’s window of the company. A good impression of a website design can turn a viewer into a potential customer. So it is very important for business in investing their time, energy and resources in  Web designing services. Customising Website Regularly People don’t realize that just like any other software and application, the website also requires regular updates and maintenance for running smoothly. It is important that a company try to make their websites as light as possible. This is only possible if they put a little time and energy into it. Sometimes the designs or coding of the website can also get outdated which might demand some extra attention. So, just customize your website within 2 years just for the sake of giving it a makeover. Peopl...